Hyundai Motor programs to start a pickup truck in the United States as part of a broader plan to capture up with a shift away from sedans in a person of the Korean automaker’s most essential markets, a senior company govt informed Reuters.
DETROIT/SEOUL: Hyundai Motor programs to start a pickup truck in the United States as part of a broader plan to capture up with a shift away from sedans in a person of the Korean automaker’s most essential markets, a senior company govt informed Reuters.
Michael J. O’Brien, vice president of company and product arranging at Hyundai’s U.S. unit, informed Reuters that Hyundai’s prime administration has given the inexperienced light-weight for development of a pickup truck very similar to a clearly show vehicle identified as the Santa Cruz that U.S. Hyundai executives unveiled in 2015.
Hyundai currently does not offer you a pickup truck in the United States.
O’Brien reported Hyundai programs to start a smaller SUV identified as the Kona in the United States later on this yr.
Men and women common with the automaker’s programs reported separately that Hyundai programs to start a few other new or refreshed SUVs by 2020.
So-identified as crossovers – sport utilities developed on chassis very similar to sedans – now account for about 30 p.c of overall light-weight vehicle income in the United States. Shoppers in China, the world’s premier car market, are also substituting car or truck-primarily based SUVs for sedans.
Men and women common with Hyundai’s programs reported the company programs to roll out a new version of its Santa Fe Sport mid-sized SUV upcoming yr, followed by an all-new seven-passegner crossover which will change a existing a few-row Santa Fe in early 2019 in the United Sates. A redesigned Tucson SUV is expected in 2020, individuals common with Hyundai’s programs reported.
Hyundai’s U.S. sellers have pushed the company to commit far more aggressively in SUVs and trucks as need for sedans these as the midsize Sonata and the smaller sized Elantra has waned.
“We are optimistic about the potential,” Scott Fink, main govt of Hyundai of New Port Richey, Florida, which is Hyundai’s most important U.S. dealer, reported. “But we are upset that we don’t have the solutions now.”
Hyundai’s U.S. income are down practically eleven p.c this yr through July 31, even worse than the over-all 2.9-p.c decline in U.S. car or truck and light-weight truck income. Income of the Sonata, as soon as a pillar of Hyundai’s U.S. franchise, have fallen 30 p.c through the 1st seven months of 2017. In distinction, income of Hyundai’s existing SUV lineup are up eleven p.c for the 1st seven months of this yr.
“Our glasses are fairly clean up,” O’Brien reported. “We realize exactly where we have a shortfall.”
(Reporting by Paul Lienert in DETROIT and Hyunjoo Jin in SEOUL Supplemental reporting by Joe White in DETROIT Editing by Nick Zieminski)